Research
As a data-driven destination management organization, Tourism Kamloops performs research and collects data on visitation, economic impacts, and consumer sentiment.
Kamloops Tourism Indicators
In collaboration with Klever Places and Symphony Tourism Services, Tourism Kamloops is prioritizing data. We know this information is crucial for deciphering trends, seizing opportunities, and tackling challenges head-on to ensure Kamloops’ visitor economy thrives. These metrics are refreshed monthly with the latest and greatest insights and comparisons for Kamloops’s tourism sector. Looking for province-wide indicators? DestinationBC.ca has you covered.
Monthly Reports
Kamloops Resident Sentiment
Every year, we reach out to Kamloopsians for a pulse check on how they feel about visiting local businesses and welcoming visitors to their community. With 1.96 million total visitors in 2022, this survey gives us valuable insight into the dynamics between the local population and the thriving tourism industry.
Annual Polling Reports
Erik Fisher
CEO
Erik is Tourism Kamloops' bold leader responsible for the strategic direction, community relationships, and tourism development.