Taste Around 2025 - Are You In?
ATLAS Steak + Fish
Mary Putnam
Tourism Kamloops is proud to once again sponsor the Taste Around program, partnering with the BCRFA and series coordinators to promote participating restaurants and hotels. This exciting initiative is a fantastic way to showcase Kamloops' incredible dining and hospitality scene during the new year.
January 22 - February 9, 2025
To support our restaurant and accommodation partners, Tourism Kamloops will cover 50% of the membership cost for Kamloops businesses that sign up to participate in the 2025 Taste Around event this January. The deadline to register and take advantage of this subsidy is December 15, 2024.
Costs:
- BCRFA Members: FREE
- 1st Time BCRFA Membership: $220.00 (discounted rate – only eligible for new members, not lapsed or cancelled members)
- Renewal BCRFA Membership: $395.00
- Please note: to be eligible to get the 50% off subsidy, you need to sign up by January 10th, 2025
Steps to sign up:
Step 1: Sign up for a BCRFA Membership and/or Taste Around (see costs below) – Sign Up HERE
Step 2: Send the required information to Taste Around coordinators (see below)
Step 3: Submit your receipt and proof of participation in the January Taste Around event to for reimbursement of 50% of your membership.
What we need from you?
- A set dining menu that features 3 courses with suggested BCVQA or Local Craft Beer at a set price of $25, $35, $45, $55 or $65
- Your restaurant logo
- A feature photo of your restaurant (your food, atmosphere, etc.)
- If you don’t have a great quality photo, please reach out to Tourism Kamloops, we may have something you could use or may be able to assist in getting some photos done.
- 2 x $25 Gift Cards for the Dine Around contesting program
- Information to be sent to: Janell Rashke:
- Janell Rashke will be reaching out to all businesses with a follow up.
But wait there is more…
Tourism Kamloops is amping up our marketing for this foodie event including the following commitments:
- Mentions in our January Things to Do blog and monthly newsletter to 8K + subscribers
- Listing on our Events Calendar.
- $2000+ in paid social media ads.
- Radio Ads promoting Taste Around
- Local Billboards promoting Taste Around.
- Organic social posts (minimum 2 in feed posts and 4 stories, we will share Taste Around's and any participating restaurant's content to stories where appropriate)
Tourism Kamloops is super excited to launch this collaborative campaign to market our culinary and accommodation partners more.
Please feel free to reach out to or with any questions.
Cheers to a wonderful way to celebrate the new year!
Author: Lisa White
Lisa is your go-to for industry relations, Golf Kamloops, corporate communications, tourism industry research/data, and how to get more involved with Tourism Kamloops.