Tap Into Kamloops' Snowmobile Tourism: Accommodation Tips for Attracting Riders
Mary Putnam
With expansive and well-maintained trails and incredible winter scenery, Kamloops is a hidden gem for snowmobiling with over 180 km of maintained trails and 8 cozy day-use warming shelters. Snowmobilers are a valuable market, often seeking multi-day stays to fully enjoy the region's diverse terrain.
The Tourism Kamloops destination development team is keen to amplify our presence as a premier, shoulder season destination for snowmobiling. But these visitors require more than just trails—they need snowmobile-friendly accommodations that meet their unique needs. This is where your property can play a vital role in boosting Kamloops' winter tourism while attracting loyal, repeat visitors.
Why Kamloops is perfect for snowmobiling enthusiasts
Kamloops is quickly establishing itself as a prime snowmobiling destination, thanks to the hard work of the Kamloops Snowmobile Association (KSA), which manages a range of groomed and ungroomed trails. From wide-open meadows to challenging mountain terrain, Kamloops offers something for every skill level of rider. With excellent snow conditions, the riding season often runs from December through March, making this a winter haven for snowmobilers.
While destinations like Revelstoke may be known for their extreme backcountry riding and mountainous terrain, Kamloops offers a diverse landscape, making it accessible to all types of riders. The mix of open spaces, scenic wooded trails, and varied terrain ensures that everyone from family groups to seasoned adventurers can find the perfect trail. Kamloops’ versatility makes it an attractive choice for riders looking for more than just steep climbs, offering them a wide array of experiences on every outing.
In addition, Kamloops Snowmobile Adventures now offers guided snowmobile tours with or without equipment, making it even easier for visitors without their own gear to get out and explore. This new offering is perfect for both first-time riders and seasoned enthusiasts who want to experience Kamloops' trail network with the added safety and local expertise of a guide.
Mary Putnam
Mary Putnam
How your accommodation can attract snowmobilers
Catering to snowmobilers is about more than just offering a place to stay; it’s about providing a tailored experience. Here’s what snowmobilers typically look for when choosing their accommodations:
1. Ample Parking for Trailers
Many snowmobilers travel with trailers to haul their sleds, so providing secure, spacious parking areas will make your property more appealing. TIP: Offer secure areas with good visibility from security cameras
2. Drying Rooms for Gear
After a full day on the trails, snowmobilers need a place to dry their gear. Offering heated drying areas with boot and glove dryers can make a big difference in their comfort. For an extra touch, consider offering in-room boot warmers and drying racks to provide added convenience, ensuring their gear is ready for the next day’s adventure.
3. Access to Fuel
Providing information on nearby fuel stations or even partnering with local gas stations will ensure that snowmobilers have easy access to the fuel they need for both their sleds and their vehicles. TIP: Offer a fuel card to incentivize travellers
4. Nearby Access to Food and Beverage
After a long day of riding, snowmobilers are often looking for convenient dining options. Highlight nearby restaurants, liquor stores, pubs, or food delivery services that cater to guests returning from the trails. Partnering with local food and beverage outlets can create added value for your guests, offering a complete experience without the hassle of searching for meals.
5. Go the Extra Mile
To make your accommodation truly stand out, consider going the extra mile with unique services, such as bringing in a masseuse for group bookings. After a long day of riding, snowmobilers will appreciate a relaxing massage to recharge for the next adventure. Offering this additional service could set you apart from competitors and create memorable experiences for your guests.
6. Don’t Forget the Front of House Staff
Your front-of-house employees are the ambassadors of your accommodation. Ensure they are well-versed in the needs of snowmobilers and provide them with resources like Let's Ride BC to stay up to date with trail information. A knowledgeable and helpful staff can significantly enhance your guests’ overall experience, ensuring they feel supported during their stay.
Mary Putnam
Why Now Is the Time to Act
Tourism Kamloops will be promoting Kamloops as a snowmobile destination this winter, the time is ripe for local accommodations to position themselves as snowmobile-friendly. By offering specialized services and amenities, your property will stand out among competitors and attract a loyal base of snowmobilers looking for comfort, convenience, and adventure.
The recent addition of guided snowmobile tours from Kamloops Snowmobile Adventures, complete with equipment rental options, makes it even easier for visitors to experience the thrill of riding in Kamloops.
Our recommended resources:
- Guided Tours through the Kamloops Snowmobile Adventures
- Day Passes available through the Kamloops Snowmobile Association
- Trail Maps available through Let’s Ride BC
Need a bit more support? For more information and guidance, contact Tourism Kamloops to explore how we can help you prepare for the snowmobile community.
Author: Nic Zdunich
Nic is the person you talk to about destination development, from placemaking initiatives to implementing projects and strategies to improve infrastructure and experiences for visitors.
