New Website & Brand Refresh
Kamloops Bike Ranch
BC Ale Trail
Elevating Kamloops Tourism
Our New Website and Brand Are Live!
Tourism Kamloops is excited to announce the official launch of our brand-new website and the refreshed Tourism Kamloops brand. This initiative, which began in November 2023 in partnership with VentureWeb, marks a significant milestone in our journey to better serve our visitors and strengthen our position in the highly competitive tourism landscape.
Why This Matters to Our Partners
In today’s rapidly evolving digital world, it’s not just about being seen—it’s about making a lasting impression. The newly launched website is more than just a fresh coat of paint; it’s a strategic investment designed to deliver real returns for our Interest holders. Our primary goal? To inspire, engage, and ultimately drive traffic from our site to yours.
Key Features to Boost Engagement and ROI
We recognized the need for a platform that truly showcases what Kamloops has to offer. Our new website features a dynamic, visually-driven design where images and videos take center stage, capturing the essence of Kamloops like never before. This focus on rich media isn’t just about aesthetics; it’s about creating a more immersive and inspiring experience that keeps visitors on our site longer and encourages them to explore further. The new site has increased mobile optimization - allowing for a more mobile-friendly experience compared to our last site.
The introduction of teaser image cards, accordion menus, and other space-saving features enhances the user experience and maximizes the content we can present without overwhelming a visitor. These technical improvements are aimed at improving site speed, layout, and overall functionality, making it easier for users to find the information they need quickly and efficiently.
A Brand Refresh Reflecting Authentic Kamloops
Our new website also serves as our canvas for the refreshed Tourism Kamloops brand. With updated colours, logos, and language, we’re doubling down on what makes Kamloops unique—rugged landscapes, sunny skies, wide open spaces, and a vibrant blend of urban culture. This refresh isn’t just cosmetic; it’s a strategic move to position Kamloops as the top choice for travelers seeking authentic, adventure-filled experiences.
What’s Next?!
As we fine-tune the site and continue to roll out new features, we’re confident that these upgrades will translate into increased engagement, more external link clicks to our partners’ business pages and websites, and a stronger presence in the overall market.
A special thank you to our partners at VentureWeb for all their collaboration on this project to build a new brand and website that embodies the spirit of Kamloops.
We’re committed to ongoing digital innovation to ensure Kamloops remains a standout destination in the tourism industry.
Thank you for being part of this journey! We’re proud of the product - and excited to share it with the world!
